BLUEROCK

BLUEROCK Research

Website decisions backed by observable evidence.

We study public business websites with locked sampling rules, consistent codebooks, traceable evidence, and anonymized public data. The findings describe what was visible—not business quality, compliance, or causation.

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Flagship Study #2 · August 2026

100 Accounting and Bookkeeping Websites Analyzed

A 20-field review of prospect journeys, client portals, trust signals, service clarity, and mobile usability.

  • 100 websites
  • 20 coded fields
  • IRS-based frame
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Flagship Study #1 · August 2026

100 Trucking Company Websites Analyzed

A 51-field review of quote paths, driver recruiting, public proof, mobile UX, and conversion structure.

  • 100 websites
  • 51 coded fields
  • FMCSA-based frame
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How to use these studies

Use the aggregate patterns to frame questions for your own website—not as a universal scorecard. Each report publishes its sampling method, definitions, limitations, scoring rules, and anonymized dataset so readers can inspect what the numbers mean.

Read the dataset reuse terms