Your jobsite is a source of specific stories.
A before/after pair gives people a visible change, but the caption needs context. Was the project a replacement, a repair or a material upgrade? What concern brought the homeowner to you? Which details can you explain without revealing private customer information?
BlueRock organizes that material into core stories and prepares it for your included platforms. We use confirmed job facts and approved images; we do not invent savings, insurance outcomes or customer testimonials.
- Completed roofs and before/after pairs.
- Storm damage documentation cleared for public use.
- Existing drone footage, with standard editing within the monthly limits.
- Material choices and what they mean for a homeowner.
- Crew activity and jobsite preparation.
- Genuine customer reviews and completed-project stories.
Build the calendar around homeowner questions.
A useful month can combine completed work, a material explanation, an answer to a common maintenance question and a customer story. These topics give a homeowner reasons to return beyond a repeated request for a quote.
Storm-related content needs particular care. Explain your inspection or repair process without promising insurance approval or implying that every visible issue is covered. Your team should approve insurance-related education and any claim about eligibility, coverage or outcomes.
| You send | We shape | Approval check |
|---|---|---|
| Completed roof photos | A short case story | Project facts and customer permission |
| Material close-ups | An explanation of the selection | Product claims and manufacturer details |
| Existing drone video | A standard short project edit within the monthly scope | Footage quality and permission |
| A review | A customer story | Authenticity and permission to reuse |
Make it easy for the crew to supply the material.
Choose one person to collect the usable originals, add a few job notes and confirm which images can be published. A simple handoff works better than expecting every crew member to write captions or manage a separate account.
BlueRock handles planning, writing, design, video editing, two revision rounds, approval coordination and publishing within your monthly plan, from $399. New video concepts, complex effects and larger campaigns need a separate estimate.