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Will your ads pay off?

Explore how conversion rates change your potential return.

Your numbers

Your scenarios

Cautious ×0.7

Conversion: 7%

Leads
50
Sales
≈3.5
Gross profit
$1,050.00
After ad spend
$50.00
ROI
5%
Break-even cost / lead
$21.00

Base ×1

Conversion: 10%

Leads
50
Sales
≈5.0
Gross profit
$1,500.00
After ad spend
$500.00
ROI
50%
Break-even cost / lead
$30.00

Optimistic ×1.3

Conversion: 13%

Leads
50
Sales
≈6.5
Gross profit
$1,950.00
After ad spend
$950.00
ROI
95%
Break-even cost / lead
$39.00

This is a model based on your inputs, not a forecast. Scenario conversion rates are capped at 100%. ROI is undefined when the budget is zero; leads and dependent results are undefined when cost per lead is zero.

Your inputs stay in this browser and are not saved. Usage events contain only the tool name.

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